LinkedIn has introduced a new capability for businesses to amplify posts specifically designed for generating leads. This feature allows companies to transform their organic content into targeted advertisements that effectively capture high-quality leads using LinkedIn’s proprietary data.
The goal of this update is to enable businesses to extend their reach beyond their current followers and encourage precise, meaningful interactions with their target audience.
Why it matters
LinkedIn reports over 2 billion member engagements with company Pages every month. By utilizing the Lead Generation boosting feature, businesses can capitalize on these interactions to expand their audience and attract valuable leads. This provides an efficient strategy to boost visibility and connect with high-potential prospects.
How it works
Creating a lead-generation boost on LinkedIn is straightforward and can be done directly from a company’s LinkedIn Page. Follow these steps:
- Identify the post you’d like to promote.
- Define your budget, audience targeting, campaign goal, and campaign duration.
- Fill out your lead form template to collect information from potential leads.
- Launch your campaign to start reaching new prospects.
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